Privacy Policy
Meltlake Privacy Policy
Information about what data we collect, how and why we do it and how we process it
This privacy policy explains how we process your data if you:
- are our client, business partner or a representative of either,
- are not (yet) our client but receive marketing communication from us,
- or visit our website.
We are always committed to protecting your privacy as described in this privacy policy. Other policies and information on privacy, data protection, information security, business continuity and other similar matters are available on request.
Who are we and how can you contact us?
Your personal data is controlled by Meltlake Oy (Kansakoulukatu 3, 00100 Helsinki, Finland; business ID 3138324-3). If you have any questions in relation to your personal data or privacy, you can always email us at privacy@meltlake.com
What data do we process and why?
The following outlines the diverse types of personal data we process, the sources for each type of personal data, as well as the purpose and legal basis for processing said personal data.
If you are our client, business partner or a representative of either:
| Data type | Source | Purpose | Legal basis |
|---|---|---|---|
| Name | You or your organisation | Provision of services, management of client relationship | Business contract or relationship |
| Contact details | You or your organisation | Provision of services, management of client relationship | Business contract or relationship |
| Employer or other organisation | You or your organisation | Provision of services, management of client relationship | Business contract or relationship |
| Role | You or your organisation | Provision of services, management of client relationship | Business contract or relationship |
| Information about communication | Communication between you and us | Provision of services, management of client relationship | Business contract or relationship |
| Event sign-ups | You | Event organisation, management of client relationship | Contract (event sign-up) |
If you are not (yet) a Meltlake client but receive marketing communication from us:
| Data Type | Source | Purpose | Legal Basis |
|---|---|---|---|
| Name | You or a personal contact at Meltlake | Marketing | Your consent or our legitimate interest (marketing) |
| Contact details | You or a personal contact at Meltlake | Marketing | Your consent or our legitimate interest (marketing) |
| Employer or other organisation | You or a personal contact at Meltlake | Marketing | Your consent or our legitimate interest (marketing) |
| Information about comunication | Communication between you and us | Marketing | Your consent or our legitimate interest (marketing) |
| Webinar and Event sign-ups | You | Event organisation | Your consent or our legitimate interest (event organisation) |
If you are a website visitor:
| Data Type | Source | Purpose | Legal Basis |
|---|---|---|---|
| IP address | Your browsing activities | Provision of a smooth user experience on our website | Legitimate interest |
What data is processed when you visit meltlake-site (.fi, .com, .se)?
When visiting our website, a variety of personal information will be collected either automatically, by your active sharing of such data (e.g. on our contact form) or based on the consent you may have given in the cookie preferences. You should also note that the transmission of data via the Internet may be prone to security gaps, and it is not possible to completely protect your data against third-party access even if we do our best to prevent that.
Certain technical information (e.g. IP address, web browser, operating system, or time the site was accessed) is recorded by the website automatically when you access the website and is used to guarantee the error-free provision of the website and to analyze user patterns.
When you fill in a form (such as contact form “Ota yhteyttä”) on our website, you are in control of the information you share to us on such form. The information will be stored and processed by us in order to handle your inquiry and in the event that we have further questions.
If you gave your consent to website performance, functional or advertising cookies, we may collect and process more detailed information on your use of our website through several different cookies set by us or third parties. More information about cookies on our website can be found here.
Who processes your data? Is data processed by third parties outside the European Economic Area?
In addition to Meltlake, your data may be processed by other Futurice group companies (see Footer).
We may use certain tools for data processing that are made by companies domiciled outside the European Economic Area such as the United States. Your personal data may be transferred to and processed in such countries. In these countries, the level of data protection may not be comparable to that in the EU. For instance, it cannot be ruled out that U.S. agencies may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.
We may use, among others, the following service providers for processing:
| Service Provider | Purpose | Location | Read More |
|---|---|---|---|
| Microsoft Dynamics 365 Customer Insights and Sales | Client relationship management, webinar and event sign-up management and marketing | EU and US (Privacy Shield, EU Standard Data Protection Clauses) | Microsoft Privacy |
| Google Analytics 4 | Website usage analytics | EU and US (Privacy Shield, EU Standard Data Protection Clauses) | Google Analytics – Safeguarding Your Data |
How long do we keep your data?
If you or your company is a client of Meltlake, we may process your data as long as the client relationship is in force and for a maximum of 5 years thereafter.
If you receive marketing communication from us, we may process your data until you inform us that you do not want to be in our marketing list anymore.
If you visit our website, we may process your data for a maximum of 2 years after your most recent visit.
How do we use cookies?
Our website uses “cookies” for various purposes. Cookies are strings of information that may be stored on your computer to recognise and track visitors of our website. On our website, the cookies are catgorized as required, website performance, functional and advertising cookies.
Required cookies are required for the performance of electronic communication transactions or for the provision of certain functions you want to use (e.g. the storage of your previous cookie preferences). These are stored on the basis of a legitimate interest to ensure the technically error free and optimized provision of the website.
Other cookies are stored on your device only based on your responses to the cookie popup that was shown to you on your first visit. Performance cookies allow us to count visits and traffic sources and understand how visitors move around our website to improve the user experience of our site. Functional cookies enable the website to provide enhanced functionality and personalisation. Advertising cookies may be used by certain third parties to build a profile of your interests and show you relevant adverts on other sites. Some of these cookies are set by third parties to enable you or us to take advantage of services offered by such third party (such as adding videos to our website). For more information and to adjust your consent, visit the cookies settings.
You can find details on the lifespan on the cookies on our website and change or withdraw your consent from cookie preferences page.
If cookies are disabled or you remove your cookie consent, some functions of this website (such as displaying videos) may be limited but we still do our best to offer the website functions as well as we can.
What are your rights?
If the processing of your personal data is based on your consent, you can also at any time withdraw your consent.
You can at any time ask us to:
- confirm if we process any personal data related to you and to deliver an electronic copy of such data,
- correct any inaccurate personal data related to you,
- erase any personal data related to you,
- restrict our processing of any personal data related to you, and
- stop processing any personal data related to you due to personal reasons.
You can always deny us from using any personal data related to you for direct marketing purposes. You can also at any time withdraw your consent for processing your personal data.
Requests can be made to your Meltlake contact person if you have one, or by emailing privacy@meltlake.com. We investigate any such request and will let you know if we can fulfill your request or not. If not, we will give you reasons why your request could not be fulfilled.
What if I want to file a complaint?
If you disagree with our decision in relation to your request or you think your rights have not been respected, you can always contact us.
In Finland, you can also file a complaint with Finnish data protection authority Tietosuojavaltuutettu (Data Protection Ombudsman). In Sweden, the data protection authority is Integritetsskyddsmyndigheten (IMY).
Information Security
Our employees’ expert knowledge and creative ideas as well as our clients’ intellectual property are the basis for our success. That’s why we care about information security – no matter whether it’s our clients’, service providers’, employees’ or corporate data. To protect it, we have established a high level of protection for the confidentiality, integrity and availability of our processes and information.
In order to meet our goal to effectively protect central business processes and the information and IT systems required within, we follow established security standards and have integrated different measures of information security into our internal processes. Defined information security goals help us to meet our business goals and to follow official and regulatory guidelines.
We expect our employees to stay conscious about information security in all the tasks they do. Meltlake as an organisation provides the necessary support and tools for our people to stay on top of information security and corresponding guidelines, so that detected weak spots are brought to the attention of local information security representatives. All in the spirit of continuous improvement that being one of our core values.
Information about External Tools Used on Our Website
Google Analytics 4
This website uses functions of the web analysis service Google Analytics. Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns. The information recorded by Google or a part of it may be transferred to a Google server in the United States based on the EU Standard Contractual Clauses, where it may also be stored.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the userʼs origin. This data is assigned to the respective end device of the user. An assignment to a user-ID does not take place. Furthermore, Google Analytics allows us to record movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis. Data is collected and used if you have accepted Marketing Cookies. You may restrict the processing of your personal data by not allowing Marketing Cookies.
You can prevent the recording and processing of your data by Google by downloading and installing Google’s browser plugin.
Name and address: Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland
More information: Googleʼs Data Privacy Declaration
We have integrated elements of the social network Facebook on this website. According to Facebook, the collected data may be transferred to the USA and other third-party countries too based on the EU Standard Contractual Clauses.
If you have accepted Marketing Cookies, a direct connection between your device and the Facebook server may be established. As a result, Facebook will receive information confirming your visit to this website with your IP address. If you click on the Facebook Like button while you are logged into your Facebook account, you can link content of this website to your Facebook profile. Consequently, Facebook will be able to allocate your visit to this website to your user account. We have to emphasize that we as the provider of the website do not receive any information on the content of the transferred data and its use by Facebook. You may restrict the processing of your personal data by not allowing Marketing Cookies.
If you have accepted Marketing Cookies, this website also uses the visitor activity pixel of Facebook to measure conversion rates. This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns. For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data. You may restrict the processing of your personal data by not allowing Marketing Cookies.
You also have the option to deactivate the remarketing function in Facebook’s ad settings section.
Name and address: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
More information: Meta’s Privacy Policy
YouTube
Certain pages on this website embed videos from YouTube.
If you visit a page on this website into which a YouTube has been embedded, a connection with YouTubeʼs servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. Furthermore, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about this websiteʼs visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.
Name and address: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
More information: Google’s Data Privacy Policy